Blogging: No Longer Just a Personal Journal. The New Blogging


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Blogging and Content

Where did blogging come from?

The origin of “blog” came from “web log” and was basically a personal journal for an individual which was updated daily and generally reflected the author’s personality.  Today, blogging has evolved away from just being a personal journal and has now being used by businesses as a marketing tool to keep their customers or clients informed. Most business blogs have content that is relevant to their particular business and provides content which would be informative and educational for their clients or customers.




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By posting blog articles on a regular basis, a business can keep their clients or customers up to date, provides continued contact and helps with search engine ranking, by providing relevant content and also increasing the business’s website as an authority. All of which Google loves.

If you have a website you should consider blogging.


Roy Faulkner
Intensive Online Marketers
St. Petersburg – Tampa FL 33781